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Shifting consumer behavior towards a circular economy

Client deliverable

Author(s): Ally Zimbalist, Karina Mudd, Fatima Tariq, Pablo Ahijado

May 18, 2021

How can behavioral science help Patagonia increase the uptake of its second hand Worn Wear program? This report looks at this and presents a number of strategies that Patagonia could use to improve engagement and continue improving the sustainability of its products.

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